Subject: Practical English – Management of Tourism Industry

Prerequisites: to have relevant knowledge of English for specific purposes

Aims of the subject: to acquire an adequate level of ESP oriented towards students field of study

Annotation:

The aim of the course is to introduce students to English for specific purposes – Tourism. The development of diverse language-cultural settings, that is the Czech and Anglosaxon, will be analyse and compared. The students will master English for Tourism which will be applied to the study of foreign tourism literature and which will be used in the students´ own projects.

Subject matter:

1. Unit 9 - Tourism providers

2. Unit 10 - Customer relations

3. Unit 10 – Complaints

4. Scenario 2 - Customer relations

5. Unit 11 - Hotels

6. Unit 12 - Selecting locations

7. Unit 13 - Tourist information centres

8. Unit 14 - Marketing the past

9. Unit 15 - Air travel

10. Unit 15 - Business conference

11. Profile of the travel agencies in the CR

12. Students´oral presentations

13. Final consolidation

Assessment strategy and method: a written report based on empirical mini-field research – credit, exam – oral presentation of the itinerary of a trip

Compulsory reading:

English for International Tourism. Miriam Jacobs, Peter Strutt. London:

Longman.1997.

Beaver, Alan (2002). A Dictionary of Travel and Tourism Terminology.

CABI Publishing.

Recommended literature:

Harding.K.1998. Going International. OUP.

Dictionary of Hotels,Tourism and Catering Management. Peter

Collin Publishing. 1996

Test Your Business English: Hotel and Catering. Alison Pohl. Penguin.1996.

Burns.P.M. 1999. An Introduction to Tourism and Anthropology.Routledge.

Harrison, David (ed) (2001) Tourism and the less developed world : issues and

case studies. London : CABI publishing.

Meethan, Kevin (2001) Tourism in Global Society: place, culture, consumption. New York: Palgrave.

Pásková, Martina a Josef Zelenka (2002) Cestovní ruch. Výkladový slovník. Česká republika: Ministerstvo pro místní rozvoj.

Information on combined form of studies

Subject

Practical English – VI (CAJ 6)

a) Web CT no

b) other websites: no

c) server H: H:/ukazky/novotna/caj 5,6

other sources:

- iExam – applying f

- syllabus including literature – ISIT

Consultation hours within 12 hours, plus granting credits.

Instructions for individual study will be disseminated during the first consultation session.