Thematic circuits to SZZ (state final exam)
subject ECR
ECR (Informatics and economy of travel movement)
1. Tourism development trends and tourism sustainability. Definition of
tourism sustainability and ways/techniques/methods/approaches to the sustainable
tourism.
2. Monitoring, tourism sustainability indicators, carrying capacity
concept. Critical discussion of carrying capacity concept.
3. Case studies of destinations with sustainable and unsustainable tourism
according to own choice. At unsustainable destinations application of tools for
tourism impacts optimalisation and growing tourism sustainability.
4. Tourism sustainability in protected areas specific problems of tourism
in protected areas, connection to tourism trends, and methodology of tourism
sustainability. Tools discussion strategy creation, participative management,
marketing etc. Role of state management of protected areas.
5. Destination development in the destination life cycle concept. Concrete
destination examples. Tourism sustainability tools discussion in the
destination life cycle concept.
6. Possibilities of destination presentation with ICT (recommendations for
web pages, multimedia use, virtual reality, mental map, photographs, connection
of web resources etc.). Concept of regional information and monitoring system.
Chosen concrete examples (possibility of chosen searched resources presentation
via PC).
7. State tourism information system concept, history in the
8. Global distribution systems history, structure of services, connection
of GDS and CRS, GDS operating (travel agencies), connection with software for
marketing a management tourism subjects, trends, today's and future role,
connection GDS with Internet, HDTV, LBS. Concrete GDS gateways examples.
9. Concept and application of ICT examples at chosen tourism subject (for
example air company, hotel chain).
10. Discussion of chosen technologies GPS, LBS, multimedia, GIS,
virtual/pseudo virtual reality/3D presentation, active maps etc. Trends in ICT
application in tourism.
11.
Specifics
of tourism marketing specifics of tourism product, marketing mix 8P+ICT,
strategy connected to limited tourism resources (Yield management,
demarketing).
12.
Price
as tourism marketing tool use specics, role in the package, loayality
programms etc. Geographical, season, and other price determinants.
13.
Tourism
market in the world and Europe (structure, development trends, statistics,
methods of market study, tourist types, tourism kinds and forms, economics
development and tourism).
14.
Analyses
of marketing of chosen type of tourism subject (airline company, hotel chain,
car rental company etc.). General about subject marketing and one chosen
concrete example at minimum.
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